Want
to improve your email marketing for 2018? Here are three tips you want to keep
in mind.
1. Know (we mean really know) your audience.
We’re
not just talking about knowing what they buy. We’re talking about how they like
you to communicate.
For
example, younger audiences don’t like the hard sell. It’s important to
communicate your value, but the hard sell will turn them off. Younger audiences also tend to be more
responsive to user-generated images than to professional photo shoots. They
also tend to be more responsive to peer comments and reviews than to company-generated
content.
2. Create campaign-specific
landing pages.
When
your audience clicks through the email, don’t send them to your main website. Send
them to a landing page created specifically for that product, that campaign,
and that promotion.
Ensure
that the content on the landing page matches the content in the email. As your
audience clicks through the email to the landing page, you want it to be a smooth,
seamless transition.
3. Don’t, don’t forget the
CTA.
Although
many audiences don’t like the hard sell, they still need to understand what you
want them to do. If you focus exclusively on content, they may simply see your
email as an information campaign. Include a clear call to action so they know the
end goal — to purchase a product, sign up for a webinar, or come to your event.
There
is lots of content out there being used for branding purposes. If you are
selling something, make sure your promotions aren’t confused as being among
them.
Need help getting your
email messaging out there? Let us help you integrate your direct mail, email,
and other multichannel content in an integrated, effective campaign. Please give us a call at 440-946-0606
Or visit our website here for more information.
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