Okay,
QR Codes probably aren’t your best
fundraising tool, but they certainly can be a critical part of the mix. Adding
QR Codes to your fundraising letters, in-store displays, and other fundraising materials
can increase your donations significantly. Why? QR Codes make donating easy and
immediate. They take advantage of the spontaneous desire to give.
According
to the Razoo Foundation, an IRS-recognized public charity that manages
donations for other charities, scanning QR Codes is one of the most popular
ways to donate money. Razoo recommends four ways for donors to “scan to give.”
1. QR Code links to PayPal. By using PayPal, donors don’t
have to manually enter their credit card information. PayPal is simple, secure,
and a known quantity. By posting QR Codes at the registers of its stores, for
example, Cinnabon was able to raise $3,800 for Share Our Strength, an
anti-hunger organization.
2) QR Code links to a merchant
account. The
donor scans a QR Code and enters his or her credit card information. Anyone
with a credit card can make a donation immediately.
3) Text-to-Give. Donors scan a QR Code and
charge the donation to their cellphone account. Most cellphone users are
familiar with this method of payment and have a comfort level with it.
4) QR Code triggers a cash
or in-kind donation.
Instead of donating money, individuals can support the organization by scanning
a QR Code on printed pieces or in-store displays. For each QR Code scanned,
participating businesses will donate cash or product to the nonprofit. For
example, Heinz ran a fundraising campaign in which diners were invited to scan
bottles of Heinz ketchup. For each scan, Heinz donated $1 to the Wounded
Warriors Project.
There are multiple ways to
use QR Codes to tap into spontaneous generosity. Which one will work best for
you? Give us a call and let us make it easy for people to support your cause.Please give us a call at 440-946-0606
Or visit our website here for more information.
