Friday, January 15, 2016

Survey: Data-Driven Marketing Is Critical to Success

According to a survey by Forbes Insights,[1] 64% of global marketers “strongly agree” that data-driven marketing is crucial to success within a hyper-competitive global economy. An additional 27% agree. This makes 91% of marketers surveyed agreeing or strongly agreeing with the crucial nature of data.
Not only do marketers agree that data-driven marketing is critical, but they are seeing tangible benefits of their efforts. Nearly half—47%— strongly agree that there are “a number of tangible benefits” being realized for their data-driven marketing strategies. An additional 41% agree, making a total of 84%.
Other findings from the survey indicate that . . .
  • senior leaders within organizations support and advocate for data initiatives,
  • there is enterprise-wide vision for data analytics within organizations, and
  • there is an urgency to conduct data-driven marketing campaigns.
There is no getting around the increasing importance of data in today’s marketing strategies, whether global or local. Marketers have more than good intentions. They are putting those strategies into action. How are you keeping pace?
Talk to us about starting or improving your data-driven marketing strategies today!

Please give us a call at 440-946-0606
Or visit our website here for more information.




[1] Data is derived from a survey of 162 U.S.-based senior executives conducted by Forbes Insights in September 2015.  Respondents represented a range of industries, including retail, telecom, technology, consumer packaged goods, automotive, banking, advertising/marketing, energy, travel, media, and insurance. All companies had at least $250 million in annual revenues. 

3 Reasons Print Matters After All

Maybe it’s the thinning volume in the mailbox. Maybe it’s marketers’ drooping results after focusing on e-marketing as a replacement for print. Whatever it is, we’re seeing it more and more. Marketing experts are talking about the benefits of keeping print in the mix.
Most recently, Marketing Profs published an article titled “7 Reasons to Use Print to Win More Business.” Here are three of them. If you want more, you can click through to the rest.
1. Print still has authority. Digital marketing is cheap, and people know it. There is something about putting a brochure, a physical coupon, or a direct mail piece into their hands. It carries weight.
2. Print is gaining a following. Marketing Profs pointed to studies that show that the younger generation is still attracted to print. “Magazines, for example, based on particular subjects, from fashion through fitness, have seen an upswing in younger readers, age 18-24 years.” We might also point to the return of print catalogs this past holiday season after retailers saw lagging sales with digital-only marketing.
3. Print keeps your focus. Readers get easily distracted using digital media, and they lose focus on the message. Whether it’s college students doing their studies, a casual reader at home on the couch, or a targeted recipient reading a piece of direct mail, print holds attention and promotes recall more than digital media.
These are just three of the reasons, but you get the point. (Read the rest of the article here.) Digital media have their place in a well crafted multichannel marketing campaign, but they don’t replace print. Want results? Keep print in the mix!

Please give us a call at 440-946-0606
Or visit our website here for more information.