According to a survey by Forbes Insights,[1]
64% of global marketers “strongly agree” that data-driven marketing is crucial
to success within a hyper-competitive global economy. An additional 27% agree.
This makes 91% of marketers surveyed agreeing or strongly agreeing with the
crucial nature of data.
Not only do marketers agree that data-driven marketing
is critical, but they are seeing tangible benefits of their efforts. Nearly
half—47%— strongly agree that there are “a number of tangible benefits” being
realized for their data-driven marketing strategies. An additional 41% agree,
making a total of 84%.
Other findings from the survey indicate that . . .
- senior leaders within organizations support and advocate for data initiatives,
- there is enterprise-wide vision for data analytics within organizations, and
- there is an urgency to conduct data-driven marketing campaigns.
There is no getting around the increasing importance of
data in today’s marketing strategies, whether global or local. Marketers have
more than good intentions. They are putting those strategies into action. How
are you keeping pace?
Talk to us about starting or improving your data-driven
marketing strategies today!
Please give us a call at 440-946-0606
Or visit our website here for more information.
Or visit our website here for more information.
[1] Data is derived from a survey of 162 U.S.-based
senior executives conducted by Forbes Insights in September 2015. Respondents represented a range of
industries, including retail, telecom, technology, consumer packaged goods,
automotive, banking, advertising/marketing, energy, travel, media, and
insurance. All companies had at least $250 million in annual revenues.
