Looking
for creative ways to dress up your direct mail efforts? Here are five ideas
with proven effectiveness that you might not have thought about.
1. Make it look official.
Try
making your mailer look like “official” mail. Use triangles around the outside
edges or use red, white, and blue parallelograms to mimic Air Mail. Use a white
envelope with colors similar to the FedEx purple and orange or the UPS brown
and gold. At first glance, recipients will think they’ve gotten a Priority Mail
or overnight package.
2. Use real hand addressing.
Many
marketers try to increase response rates by using handwriting fonts. However,
this technique has become so common that most consumers can spot a handwriting
font a mile away. Try using a third-party hand-addressing service. Real, honest
to goodness hand addressing will make your mail stand out, make recipients feel
special, and get your mail opened.
3. Use a real stamp.
Just
like hand addressing, using a real stamp helps to boost response rates. It
tells people they aren’t getting a bulk mailing and that the marketer cared
enough, and wanted the communication to be personal enough, to use a real, live
stamp. That gets attention.
4. Try a translucent envelope.
Got
something bright and colorful to mail? Don’t hide it! Put the printed piece
into a translucent envelope so people can see what’s inside.
5. Put something in it.
Dimensional
mail increases response rates. So does putting something extra into the envelope.
Try a teaser like, “Free gift inside!” then add a little something for them to
find. You won’t be able to use bulk postal rates, but recipient won’t be able
to resist opening the envelope to see what’s inside.
Want
more great direct mail ideas?
Please give us a call at 440-946-0606
Or visit our website here for more information.
Please give us a call at 440-946-0606
Or visit our website here for more information.
