Are you
tired of hearing people talk about the benefits of going entirely paperless? We
are! Especially when it comes to marketing, that’s just not a smart move. When
our inboxes are clogged with spam and any company can look big and successful
online, print carries weight and inspires confidence in a way that digital
channels do not. People just trust print
more.
While
digital channels have their place, now is not the time to give up print. But
smart marketers are making their
print contacts even more powerful. Let’s
take a look at three strategies that can help you make the most of your
investment.
1. Focus on recent customers. Clients who have purchased from you
recently know who you are. They may just need a simple reminder, such as a
postcard or letter, to give them a reason to buy from you again. If you’re
looking to stretch your marketing dollars, try focusing on recent customers
first.
2. Know your top customers. Pay particular attention to
retaining customers with the highest profit margin. Then target prospects with
similar profiles so you can reap new customers that are likely to be
profitable, as well. If you don’t know who your top customers are, a proactive
investment in data analysis can reap big returns.
3. Be relevant. You can only satisfy buyer
motivations if you understand what your prospects love and hate—their hearts’
desires and what keeps them awake at night. Knowing your customers and engaging
in sincere dialogue about what they want and why they want it will pay off in
repeat sales and quality referrals.
Print marketing is
evolving. Success is no longer based on trying to get a “same to all” message
in front of as many people as possible. It’s about marketing smart and
marketing relevant, and using the tangible, confidence-building medium of print
to its maximum advantage. Please give us a call at 440-946-0606
Or visit our website here for more information.
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