When
we think about great direct mail results, we tend to think about the list, the
message, and the call to action. However, things like the size, shape, and
texture of the piece play a key role, too. Let’s look at five considerations
for creating standout mail pieces.
1. Trim size.
If you want the lowest possible postage cost, go with a standard 3.5 x
5” postcard. Choosing a nonstandard size will cost more in postage, but it will
make your postcard stand out. “Why is that one different?” the recipient wants
to know. It might even be the first piece they pick up. What’s that worth?
2.
Weight. Consumers tend to associate the weight of the stock used in the mailing
with the quality of the brand and, by extension, the product being marketed.
Heavier weight stocks command respect and attention.
3.
Texture. In a sea of smooth envelopes, mailers with textured finishes get
noticed. From high gloss and spot varnish to specialty processes, there are
lots of options to choose from.
4.
Personalization. Even the use of
someone’s name on the front of a card will engage the recipient more than a
static card. This engagement might only last for an extra fraction of a second,
but sometimes, that is all you need.
5.
Color. Why use a standard white background when you can pick from a range of
vibrant colors? Use knock out type, graphics, and images on dynamic backgrounds
to get your mailer to jump out of the box. If you carry in a sea of white
envelopes and one bright red one, which one would you pick out first?
There
are lots of ways to get your direct mailer to stand out from all of the others.
Why not try something you have not tried before? You just might love the results!
Please give us a call at 440-946-0606
Or visit our website here for more information.
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