Pantone’s Color of the Year: Living Coral

It’s here! Pantone’s Color of the Year for 2019. It’s Living Coral, Pantone 16-1546. After considering trends in everything from fashion to décor, Pantone announced this vibrant, yet warm color as it top pick.

In a world filled with uncertainty, Pantone chose Living Coral for its warmth and optimism. After all, what better to represent hope than the beauty of the coral reef, a coastal community teaming with life?

Notes Pantone:

In reaction to the onslaught of digital technology and social media increasingly embedding into daily life, we [as human beings] are seeking authentic and immersive experiences that enable connection and intimacy. Sociable and spirited, the engaging nature of Pantone 16-1546 Living Coral welcomes and encourages lighthearted activity. Symbolizing our innate need for optimism and joyful pursuits, Pantone 16-1546 Living Coral embodies our desire for playful expression.[1]

How can you tap into the opportunity?

• Use Living Coral for borders, backgrounds, and even text.
• Select images that contain color(s) similar to Living Coral (or that are complementary to it) and incorporate them into your design.
• Even consider using Living Coral for envelopes. Bring your audience a sense of optimism and cheer as soon as they take the mailer out of the mailbox!

Pantone’s announcement lets you capitalize on this fun and meaningful color that we’ll be seeing a lot of this coming year. So engage your creativity. How will you use Living Coral?

[1] https://www.pantone.com/color-intelligence/color-of-the-year/color-of-the-year-2019


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