Do you sell the kinds of products or
services that are ordered on a cyclical basis or that renew according to a
regular schedule? If so, you should consider sending simple, calendar-triggered
reminders based on the customer’s purchase or service history to keep your
revenues flowing.
Auto dealerships use this technique all
the time. To boost its service revenues, one dealership decided to slice its
customer database (both active and inactive) by type of automotive service,
such as emissions checks, tune-ups, and brake service. Then, the dealership
sorted this data by date of the next service, such as all customers with
emissions checks coming up within the next 60 days. They used this information
to generate weekly alerts to car owners in advance of the recommended service
dates for their vehicles.
With this approach, the dealership saw
its service department profits rise to 18% within the first six months of the
campaign, compared to 12% in the prior six months.
As auto dealerships know, a simple
reminder can be incredibly effective. It works in other markets, too. Software
upgrades. Computer service contracts. Gym memberships. Medical appointments.
Pet care. Landscaping. Floral arrangements for birthdays and anniversaries. Any
market in which the need for products and services is ongoing and cyclical.
Talk to us about how you can combine trigger marketing with
personalized alerts and offers to keep your customers ordering. Don’t have
those critical dates to send those triggers? Ask us about simple data
collection. We can help with that, too!Please give us a call at 440-946-0606
Or visit our website here for more information.
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