When first start planning a fundraising
campaign, does a donor survey come to mind? If not, maybe it should. Donor
surveys can be tremendously useful in planning a fundraising campaign so it
raises the maximum amount for your project.
Let’s say you are a private high school
looking to raise funds to replace grass athletic fields with artificial turf.
Before mailing out your fundraiser, you decide to survey alumni and friends of
the school who have donated to capital projects in the past. Questions might
include:
- Are you aware that our
school is investing in an artificial turf field?
- What do you think are
the most important benefits of this investment?
- Are you concerned about
any health risks associated with artificial turf?
- Do you see any
competitive advantages of artificial turf over traditional grass fields?
- Do you know whether any
our school’s direct competitors already have artificial turf?
Surveys can be sent in print or by email, and
the answers can help you plan your next marketing steps.
For example, if donors are aware of the
performance benefits of artificial turf but don’t know about other benefits (such
as reduced maintenance costs to the school, lower water usage, and reduced use
of agricultural chemicals), this gives you talking points about the value of
their donations they may not be aware of.
Likewise, if donors know the competitive
advantages of artificial turf but are unaware of how many of your school’s
competitors already have them, this allows you to position their donations as a
way to help your school stay competitive.
Or perhaps donors have misconceptions about
the health hazards of artificial turf based on their knowledge of older turf
products. This allows you to discuss advances in technology and alleviate
potential concerns before misconceptions can derail your fundraising efforts
before they get started.
The issues and questions will be different
for every organization. But what stays the same is how a simple survey can
provide critical insights that can improve your messaging and get that project
funded more quickly!
Please give us a call at 440-946-0606
Or visit our website here for more information.
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Please give us a call at 440-946-0606
Or visit our website here for more information.
Share on LinkedIn
