Any marketer has access to
high-quality printing, but far fewer take the time to invest in high-quality
coating. For those that do, the extra time can make the difference between buyers
seeing your project as “a nice piece” and a really great, memorable one. Let’s
look at three reasons you might want to add a coating before your project goes
“live” into the hands of your target audience.
1. Protection. Sometimes a project needs that extra level of
protection to keep it looking its best. Printed pieces can be exposed to a
wide variety of harsh environmental conditions, including mailing equipment,
high levels of moisture and dirt, high-traffic conditions (such as retail
signage and displays), and constant handling. Coating provides an important
level of protection that keeps the piece looking its best. If you need full waterproof
properties, you may want to consider a laminate.
2. Gloss. Shine adds sparkle and
impact. It instantly conveys the impression of value and quality. When you print
or mail a piece with a high-gloss coating, you are telling recipients, “You
matter!” UV coating offers the hardest coated surface and the highest level of
brilliance and sheen.
3. Special effects. The number of options for
specialty coatings is exploding. Spot
varnish, for example, highlights specific areas of the printed piece for
visual interest and impact. (Think lips popping out on a lipstick ad.) Soft touch creates a printed piece with
a velvety finish. It produces a wonderful tactile feel, with the added benefit
of offering fingerprint resistance, as well. Some specialty varnishes can be enhanced with effects such as glitter,
tint, and scents. If you want to use a laminate, you can even get holographic effects.
Different finishes
have different benefits and drawbacks. They also have different ranges of cost.
Talk to us about the differences between coating types and ask to see samples. Then
use coatings to make your next project shine.Please give us a call at 440-946-0606
Or visit our website here for more information.
Share on LinkedIn
