As a smart competitor, you know that you need
to snap up the opportunities before your competitors do. This includes
potential customers. Your competitors are going after the same customers you
are, so how do you attract them first? Here are three proven strategies that
start at the mailbox.
1. Choose the right mailing
format.
Not all mailing formats are created equal.
There are many different formats available: postcards, folded mailers, mailers
placed into envelopes, envelopes that are personalized or not personalized,
window envelopes, and more. Envelopes and mailers can be different sizes,
thicknesses, and colors. Experiment with colored substrates, clear envelopes,
and on-envelope personalization. Choose
the right format for the type of campaign, and mix it up, too. Don’t always
send mail that looks the same. Keep prospects interested in what you’ll be
doing next.
2. Go dimensional.
In a stack of envelopes, a padded envelope, a
package, or some other three-dimensional mailer gets attention. When 3D mailers
arrive in the mailbox with a bunch of flat mail, they are almost always opened
first. While dimensional mailers cost more than flat mailers, they get response
rates that can make your mouth water. According to the Direct Marketing
Association, dimensional mailers receive response rates 200%–300% higher than
traditional mailers. So when your marketing ideas take shape, make it a literal
shape!
3. Wow them with unusual
finishes, folds, and bindings.
Tangible elements are what make the print
channel stand out. Consider using some of the many spot coatings, textured
coatings, die cuts, pop-outs, and foldouts that your customers don’t see every
day. If you have been meaning to investigate fresh new options and still
haven’t had an excuse to do it, maybe now is the time.
It’s
time to get noticed! If you need some ideas or want to test new formats,
substrates, and finishing options, just ask. Please give us a call at 440-946-0606
Or visit our website here for more information.
Share on LinkedIn
