As a smart competitor, you know that you need to snap up the opportunities before your competitors do. This includes potential customers. Your competitors are going after the same customers you are, so how do you attract them first? Here are three proven strategies that start at the mailbox.
1. Choose the right mailing format.
Not all mailing formats are created equal. There are many different formats available: postcards, folded mailers, mailers placed into envelopes, envelopes that are personalized or not personalized, window envelopes, and more. Envelopes and mailers can be different sizes, thicknesses, and colors. Experiment with colored substrates, clear envelopes, and on-envelope personalization. Choose the right format for the type of campaign, and mix it up, too. Don’t always send mail that looks the same. Keep prospects interested in what you’ll be doing next.
2. Go dimensional.
In a stack of envelopes, a padded envelope, a package, or some other three-dimensional mailer gets attention. When 3D mailers arrive in the mailbox with a bunch of flat mail, they are almost always opened first. While dimensional mailers cost more than flat mailers, they get response rates that can make your mouth water. According to the Direct Marketing Association, dimensional mailers receive response rates 200%–300% higher than traditional mailers. So when your marketing ideas take shape, make it a literal shape!
3. Wow them with unusual finishes, folds, and bindings.
Tangible elements are what make the print channel stand out. Consider using some of the many spot coatings, textured coatings, die cuts, pop-outs, and foldouts that your customers don’t see every day. If you have been meaning to investigate fresh new options and still haven’t had an excuse to do it, maybe now is the time.It’s time to get noticed! If you need some ideas or want to test new formats, substrates, and finishing options, just ask.
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