Fundraising is the lifeblood of any
nonprofit. Without donations, your mission doesn’t go on. Here are three tips for
making the most of your efforts.
1. More donations are driven by
direct mail + digital.
Direct mail is one of the most effective ways
for nonprofits to solicit donations. However, these efforts work best in concert
with other channels. For example, one study found that marketing campaigns that
used direct mail and one or more digital media experienced a 118% lift in
response rates compared to using direct mail only. In contrast, another found
that combining direct mail with digital ads yielded 28% higher conversion rates.[1]
2. Success starts with your house
list.
As long as they continue to believe in your
mission, most people who donate to your organization will do so again. That’s
why your house list is so important. Prospecting helps to expand your donor
base, but your house list will always be the primary source of your fundraising
dollars. Keep this list clean up to date, and treat your donors like the most influential
people in the world — because they are.
3. Engage beyond donations.
When it comes to a person’s likelihood to
donate, the most important factor is his or her emotional connection to your
organization. To increase donations, be proactive about building real, lasting
relationships with donors over time.
·
Make sure your donors
understand your mission and where their money will be used.
·
Write to donors by name and
personalize your messaging based on the specific areas or projects to which
they have donated.
·
Provide pictures or stories
about the ways their donations are being used. If people are donating to an
ongoing project, keep them in the loop on the progress.
People want to help, and they enjoy being
part of efforts to do good for the world around them. Use direct mail, email,
and other digital channels to make them feel part of your mission and continue
to move it forward.
[1]
https://nonprofitssource.com/online-giving-statistics/email-direct-mail/
Please give us a call at 440-946-0606
Or visit our website here for more information.
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Please give us a call at 440-946-0606
Or visit our website here for more information.
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