Every
day, postcards, flyers, and other direct pieces and other printed material
bombard us. How do you ensure that yours stands out in the crowd? Here are four
highly effective methods for designing printed material.
1. Grab Their Eyes: People can’t read your
message if they don’t see it. The first thing you must do is grab their attention.
There are two complimentary techniques for doing this:
- Pick the perfect images. People are hard-wired to respond to
images. Bright, vibrant, compelling imagery will hook your audience every
time.
- Tweak the design to appeal to your specific
audience. For
example, if the audience is young and hip, give them a more edgy typeface
that angles off the page. If they are more upscale and sophisticated, let
white space and elegance be your guide.
2. Change the Shape: Interesting shapes stand out and
make people want to touch your design. Shape the piece to convey your message
or intrigue your audience. Shapes that follow the contours of an image or that
contain different angles make your piece more appealing.
3. Add Texture: Choose paper that includes a
texture, add an emboss or deboss to your design, or try a contrasting spot
varnish. If the piece is on glossy paper, use a matte finish or vice versa.
These tricks add both texture and visual appeal.
4. Fold It: An innovative panel or a fold
that goes in the “wrong” direction adds mystery and interest to your piece. Try
adding slotted folding panels or multiple folds to increase the uniqueness of
your design.
Ask Us
We
have other ideas and examples to show you, and we can help you build your file
to accommodate these tricks easily. Intrigued?
Please give us a call at 440-946-0606
Or visit our website here for more information.
Please give us a call at 440-946-0606
Or visit our website here for more information.
