Think print is starting to “lose its cool” in the age of digital
marketing? Actually, the opposite is true. With the growth of digital, print
has solidified its place as a channel that marketers cannot ignore. Here are five
print marketing statistics that every marketer should know.
1. Some customers can only be
reached by print. Even in today's digital age, there are still large
groups of consumers who cannot be reached through digital channels. According to the Pew Research Center, 11% of Americans have
no Internet access at all, and among certain populations, such as older
Americans, rural Americans, and those without high school diplomas, this number
is significantly higher. (Source: Pew Research Center, 2018)
2. Many consumers use print and digital coupons
equally. Who doesn't like a deal? While some consumers
prefer digital coupons for their convenience and immediacy, 41% of shoppers use
print and digital coupons equally. (Valassis, 2017).
3. Direct mail is the number one driver for online
fundraising. According
to MobileCause, donors are three times more likely to give online in response
to a direct mail appeal than an e-appeal. (MobileCause 2018)
4. Consumers spend more time with direct mail. According to a
widely cited study on the neuroscience of print, people spend 118% more time
considering direct mail than they do digital mail. (CanadaPost, 2016)
5. Millennials love direct mail. Nearly half (47%)
of Millennials look forward to checking their mail every day. In a digital
world, even the most digitally embedded crave human connection. (United States Postal Service, 2016)
There is a reason that print remains the bedrock of today’s most
successful marketing campaigns. Email, mobile, and social media all have
important places in the mix, but print remains the cornerstone of truly
successful multichannel marketing for a reason.
Please give us a call at 440-946-0606Or visit our website here for more information.
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