Does print
buying stress you out? There are so many details that can make or break a print
job. Then you have finishing, mailing lists, dealing with the USPS. . . . and
oh, yes, schedules. Print buying can be a daunting task. Try these common sense
strategies to make your experience more predictable and (hopefully) stress-free.
1. Get into our ears. By
involving us early in your project, you will get a high quality result while
saving time and money. Tell us your concept, then we will suggest colors,
papers, layouts, and finishes that can minimize production time at the best cost.
Plan backwards. Given today’s
advances in printing technology, buyers often underestimate the time required to
deliver a job. Sure, we may be printing on a digital press, but you still have
prepress, proofing, special order requirements, and finishing. Providing ample lead
time will save money by preventing rush charges.
Know your specs. The more
explicit your instructions, the more likely you are to be happy with the
quality and cost of the end product. One missing piece of information or last-minute
change can delay a cost estimate, proof, or final production.
Proof everything. We
will alert you if we identify errors in your file, but we aren’t experts in
your marketing copy—you are. Your print job cannot move into the next stage of
production until you sign off on the proof, and that includes your copy.
Even if you
do not have a job to submit today, give us a call so we can start preplanning
your next project. Together, we can create a stress-free print buying
experience that will exceed your expectations for quality, efficiency, and cost.
Please give us a call at 440-946-0606
Or visit our website here for more information.
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Please give us a call at 440-946-0606
Or visit our website here for more information.
Share on LinkedIn