Paper is more than a substrate on
which to print. It has personality. It can be warm or cool. Bright or mellow.
Earthy or blingy. Let’s look at some key factors that impact the personality of
your paper:
1.
Lighter and brighter? Brightness refers to the amount of
light that is reflected from the paper. Brightness is measured on a scale of 1
to 100. The brighter the paper (or the closer the measurement to 100), the more
your colors will pop. Papers with lower brightness will soften your colors,
especially when the paper is uncoated.
2.
Warm shades or cool? Paper comes in a variety of shades.
The bluer the shade, the “cooler” the feel. Paper with yellow undertones will
have a warmer feel. Think blue tones for the annual report. Warm shades for the
invitations to your company’s summer picnic.
3.
Impact of texture. Textured papers can elicit strong
emotional reactions. Linen communicates elegance. Cotton conveys high quality
and official communication. Recycled sheets, especially if they contain
imperfections, are perfect for environmentally conscious clients. Smooth,
high-gloss papers carry a corporate feel.
4.
Shine it up! Gloss, matte, satin, and uncoated
sheets all take ink differently. Uncoated sheets allow the ink to soak in and
create a more subtle look. High-gloss sheets cause colors to jump out and grab
attention.
5.
Time to gain weight? Papers are also classified by
weight. The heavier the sheet, the more gravitas the communication has. Want to
communicate a premier or elite feel? Use a heavier stock. The heavier paper
also conveys durability and permanence.
Your choice of
substrate is like a flashy smile or a warm glance that sets the tone for the
rest of the conversation. Ask us to show you samples of how different paper
styles impact the conversations you are having. Please give us a call at 440-946-0606
Or visit our website here for more information.
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