Color
is critical in marketing. It’s not just about making your products look great.
Color helps to tell your story, too. It stirs your customers’ emotions. It
reflects your brand. Just like fashion, however, trends in color change, so
it’s important to stay current. To stay on top of what’s happening, here are
five color “hot spots” to watch:
1. Runways. When we think of color, we
think of fashion. Most recently, models have been strutting their stuff in very
bright colors—intense blues, vibrant oranges, and shocking yellows. We also see
a secondary trend of softer, more muted tones, such as dusty pink, lilac, and
coral.
2. Home design. Interior design is another
harbinger of the shifting trends in color. Trendy new colors show up on
appliances, upholstery, walls, and even kitchen gadgets. Paint companies often
publish color forecasts and make them available at no charge.
3. “Car stuff.” The car you drive can be as much a fashion
statement as a belt or a scarf. While the dominant colors in the auto market
have long been black and gray, the trendier colors are brighter and more
vibrant. These include lava orange, lime green, and popping yellow.
4. High-tech gadgets. Just as in the world of
fashion, we see strong, bright colors on our technology. Metallic green on
iPods, teal on laptop cases, and royal purple on the iTunes icon. These are all
colors we’ve seen on the runway, too.
5. World of entertainment
and celebrity.
What are the stars wearing on the red carpet? How are they dressed for their
appearances on talk shows? What colors are used for their set design?
Every
market has slightly different color influences, so the trends will not be
identical from one to the other. However, by staying current in each of these
areas, you can develop a keen sense of where to take your design next.
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