Want
to grow your business? Here are five marketing ideas to build your business.
1.
Mail it! Not only is the power of direct
mail stronger than ever, but it gets around many of the downsides of electronic
marketing. It doesn't require opt-in. It doesn't get caught by spam filters. It
doesn't get automatically directed into folders with other marketing emails
where it will never be seen.
2.
Offer a webinar. Be the expert in your subject area by offering webinars. Be the
one your customers trust. If you don't feel qualified, don't worry. As long as
you know more about the subject than your attendees, you have something to
offer. Even a 30-second webinar will do the trick.
3.
Write a letter. How many people take the
time to write letters anymore? Talk to your customers as you would to a friend.
No sales talk! Brag about recent success stories. Talk about your company's
community and charitable involvement. Offer ideas that are relevant to them.
You don't see this often, and it's one reason you should do it.
4. Let the sidewalk do the talking. It's easy to
focus on broadening your reach through direct mail and email and forget about
the power of reaching people right in front of you. If you have a storefront,
use sidewalk displays, window clings, banners, and other forms of advertising
to reach the people walking right by your door.
5.
Host an event. Like webinars, in-house events set you up as a thought leader.
Offer an educational seminar. Give a behind-the-scenes tour. Bring in an expert
speaker. Attendees will remember you, and if they like you, so much the better.
People want to do business with people they like.
These
are five different channels, each offering something unique to help you build
your business. The more ways you can interact with your target audience, the
more engaged your customers will be. So pick a channel and use it - or better
yet, use them all.
Please give us a call at 440-946-0606
Or visit our website here for more information.
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