Congratulations! You’ve
gotten new customers through the door. But wait—you’re not done. Now you need
to retain them. One of the best ways to do this is through personalization. Here
are five ideas for engaging customers with personalized communications that will
really help you to stand out.
1. Send
a surprise discount.
Everyone likes to be
appreciated. Send a coupon with a discount on your customer’s next purchase
“just because.” It will surprise them and foster goodwill.
2. Help
them remember.
Many companies recognize
their customers’ birthdays, but how many help them remember the birthdays of
their loved ones? Offer to collect important dates for special occasions for
your customers’ friends and family and send gift ideas with unique insight from
your area of expertise.
3. Give
them inside access.
People like to be in the
know. Encourage customers to sign up for your newsletter or connect with you on
social media, where you can give them sneak peaks of new products or offer them
ways to use your products they might not have thought about.
4. Say
“thank you” for loyalty and longevity.
If you know when your
customer first began working with you, why not send a personalized thank you
card and gift commensurate with the value of their business?
5. Ask
their opinion.
Use personalized URLs or
online surveys to ask customers’ opinions about your company, your offerings,
or bounce new product ideas off them. People like to do business with companies
who care about what they think.
The more you can engage your
customers beyond the sale, the more you earn their goodwill and loyalty. So
think beyond the initial purchase. Think about building a relationship for
life.
Please give us a call at 440-946-0606
Or visit our website here for more information.
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