While print and social media
may compete for your marketing dollars, they don’t have to compete for your
customers. In fact, using them together can make your marketing more effective.
Let’s look at five ways print and social
media can work together.
1. Print
drives traffic to social media.
How do you drive traffic to your
social media sites? Often, it’s with print. Whether it is through direct mail,
store signage, or company invoices, print is often your customer’s first
exposure to your social media presence.
2. More
channels help you reach more people.
Even in today’s tech-driven
world, not everyone uses social media or uses it on a regular basis. Use print
to ensure that you are reaching the largest swath of your audience as possible.
As the old adage goes, “Don’t put all of your eggs in one basket.”
3. Say
it again . . . and again.
Consistently, studies show
that reinforcing your message through multiple channels increases brand
awareness, heightens engagement, and boosts response rates. The combination of
print and social media, along with other traditional and digital media, is more
effective than any single channel alone.
4. Boost
credibility.
Survey after survey shows
that consumers still trust print more than they trust online media. A survey
conducted by Ball State University’s Center for Media Design in coordination
with ExactTarget found that even Millennials are more likely to be influenced
to make purchase decisions based on communications they receive by email and
direct mail rather than through social media advertising.
5.
Print has staying power.
Your message on social media
might stay for a few hours, then gets buried under the avalanche of other
messaging. Print has staying power. Your direct mail piece might live on
someone’s desk or bulletin board for weeks or months.
Using print and social media
isn’t an “either or” proposition. Understanding when and where to use each channel
is the key to getting the best results.
Please give us a call at 440-946-0606
Or visit our website here for more information.
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